Thursday, 10 October 2013

HA6 Task 3 - Addressing Audiences and Audience Feedback


  • Genre – A way to define the nature of the media in question. Despite there being many genre's which use the same media, they all have differences, being both major and subtle. A genre is used as a label in order to give a type of media it's own category which it can be recognised by.
  • Content - The things which make up the mass of a product, media products are all about their content, in both quality and quantity. How much do we get and how good is it? There needs to be a good balance between quality and quantity, as everyone wants a good ammount of content, but obviously this is pointless if the quality suffers because of it.
  • Construction - The structure of a media based product and how it works. In terms of a video game, this will refer to it's final build, how the game is set up and how it plays.
  • Narrative conventions – The characterisation, form, plot, time frame.. These all make up Narrative conventions, among other things. It is the basis for the story and how it's built up.
  • Common Codes – The ingredients involved in creating a media product and how they relate to each other.

The Last Of Us

Genre: 3D, Action Adventure, Horror
Content: (Font: Broken, worn, forboding, lifeless) (Environment: Desolate, lifeless, overgrown, lonely, unforgiving) (Story: Engaging, involving, deep)
Construction: (User Interface: HUD - Heads Up Display, injury indicator),
Narrative Conventions: Hopelessness, loneliness, desperation, future, post-apocalypse, fungal infection, journey.
Common Codes: Third person, Over-the-shoulder, Shooter, Survival, initiative.

Just Dance

Genre: Rhythm, Party
Content: (Font: Impact, stands out, energetic) (Environment: Up-beat, flashy, over the top)
Construction: (HUD: Interactive)
Narrative Conventions: Party, good times
Common Codes: Happy, energetic, up beat, lively,

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